The world of social media has encapsulated the business community. 10 years ago who would of ever thought it would become such a big part of a company’s online strategy? Remember when most of what you saw on social media was for friends and family? How the times have changed. Today, social media is a critical component to any business’s web strategy. Not only does social media marketing enable a company to communicate directly to its audience, but it serves as a critical aid for web rankings and corporate credibility...

RWD, or Responsive Web Design is the hottest trend on the internet today. I have been following this closely since I first learned about it about 2 years ago. Incase you don’t know, RWD allows your website to fluctuate in width, taking full advantage of the screen size regardless of browser, device or operating system. For example, if you view a website on your computer, the images are usually large and the type is about book or newspaper size...

Back around 2007 in my past lifetime, I remember trying to introduce social media into our campaign tactics. At the time, Facebook, Twitter, YouTube and Blogger were the big players in the social game. I remember trying to sell sampling social tactics in our own marketing material, testing it and ultimately pass our findings onto our clients. Unfortunatly, the decision makers suggested that social media could/should not be used for marketing...

It’s no secret, professional website designers and developers are feeling the negative effects from a wide range of companies that offer the public “free” websites and hosting packages. If you peruse any of these companies social media accounts, you will see all kinds of open discussion about how much people love these “free” sites and negativity towards professionals who have spent years in education, experience and invested huge money in software, that charge for web creation...

While sipping my morning coffee last week and perusing my favorite marketing news sources I stumbled across a Harvard Business Review article that talked about email marketing. Not a lot of articles these days grab my attention, but this one did. According to eMarketer, 2012 will see American companies spend $64 billion on TV advertising, $34 billion on print advertising and $39 billion on internet advertising...

I see it everywhere! SEO, Search Engine Optimization and everyone says they do it. The word SEO is thrown around more than the word “love” on a season of the Bachelorette! But are these companies really maximizing their SEO packages, and, do they really know what they are doing...

Winnipeg is adding another advertising agency to its city - Bradley Advertising. Steven is excited to once again be bringing marketing solutions to his own clients and to be involved in every aspect of the business...