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Web Launch for Personal Development and Energy Coach, Tara Lee Ayotte

We just launched a new, custom website for Tara Lee Ayotte, a Personal Development and Energy Coach. For this entrepreneur, this is more than just a website - rather the primary tool for conducting business as this site is built with a shopping cart, online appointment and payment scheduler, and social media integration. Business can be conducted anywhere in the world...

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Responsive Web Design; What Is It, and Is It Right For Me?

RWD, or Responsive Web Design is the hottest trend on the internet today. I have been following this closely since I first learned about it about 2 years ago. Incase you don’t know, RWD allows your website to fluctuate in width, taking full advantage of the screen size regardless of browser, device or operating system. For example, if you view a website on your computer, the images are usually large and the type is about book or newspaper size...

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Mobile Marketing Is the Future. Accept It. Understand It. Use It.

Back around 2007 in my past lifetime, I remember trying to introduce social media into our campaign tactics. At the time, Facebook, Twitter, YouTube and Blogger were the big players in the social game. I remember trying to sell sampling social tactics in our own marketing material, testing it and ultimately pass our findings onto our clients. Unfortunatly, the decision makers suggested that social media could/should not be used for marketing...

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Why Free Websites Are Bad for Your Business

It’s no secret, professional website designers and developers are feeling the negative effects from a wide range of companies that offer the public “free” websites and hosting packages. If you peruse any of these companies social media accounts, you will see all kinds of open discussion about how much people love these “free” sites and negativity towards professionals who have spent years in education, experience and invested huge money in software, that charge for web creation...

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Back to Basics; Utilizing Email Marketing to Its Full Potential

While sipping my morning coffee last week and perusing my favorite marketing news sources I stumbled across a Harvard Business Review article that talked about email marketing. Not a lot of articles these days grab my attention, but this one did. According to eMarketer, 2012 will see American companies spend $64 billion on TV advertising, $34 billion on print advertising and $39 billion on internet advertising...

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Project Equipment Campaign Launch

Listen to Jim! Blue collar workers in the construction industry will be hearing this a lot this fall as Bradley Advertising has just launched a full marketing campaign for local equipment company Project Equipment Ltd. Project Equipment Ltd. quietly broke into the market 10 months ago and have been busy securing their product lines and building inventory...

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Branding The Project Equipment Vehicle Fleet

Have you ever paid attention to how many companies are using their vehicle fleet to advertise? They are everywhere, and why wouldn’t you take this opportunity to advertise. Just think how many hundreds or even thousands of vehicles you drive by every day. This is exactly the reason we took the Project Equipment brand to the streets...

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