The residents, cottagers and business owners in the Victoria Beach area of Manitoba are about to see some changes to a local Cabinet company. Beach Country Cabinets have just gone through a complete re-branding process with the help of Bradley Advertising.
The need to re-brand Beach Country was headed by news of another company opening shop in the area. Although Beach Country has been established in the area for a while, they have had some major changes including a new shop equipped with an up and coming showroom. The time had come to leave the old brand in a pile of sawdust and move to a more innovative look.
We were excited to work with Beach Country as they too are a creative company that designs kitchens and cabinetry. It was great to work with like-minded creatives from another industry to ultimately get an effective final product.
The new brand focuses less on the company's location and more about the company itself. A quality type treatment was used to represent the quality this company is known for. A stylized wooden icon with a saw blade/wave was added to represent what Beach Country does on a daily basis. A sample of the finished product can be seen on the work page of this website.
The new identity was also applied to all the stationery and office forms they need on a daily basis. In the near future, the brand will also come to life on signage, sales material and on the world wide web. Stay tuned for more updates of of the Victoria Beach area as Beach Country Cabinets looks to solidify their mark of quality products and craftsmanship.